Selected examples of executive-level and B2B thought leadership developed across multiple industries, focused on translating complex, high-stakes subject matter into clear, credible messaging for external and executive audiences.
Fixed Ops Magazine | Ghostwritten Executive Feature
MSX International
Context
While working at MSX International, I ghostwrote executive-level thought leadership published in Fixed Ops Magazine, a leading industry publication read by dealer principals and fixed operations leadership. This article addressed the growing operational and workforce challenges facing dealerships as vehicles age, technology advances, and competition for service retention intensifies.
Written in the voice of a senior program leader, the piece positioned continuous technician training and express service strategy as critical levers for long-term dealership performance and customer loyalty.
My Role
Led concept development, research synthesis, and full ghostwriting on behalf of an MSX program executive. Worked closely with subject-matter experts to translate operational data, workforce trends, and service metrics into a clear, authoritative narrative suitable for an external executive audience.
Excerpt
Professional athletes understand that performance is built through continuous training, not occasional instruction. The same principle applies to fixed operations, where technician capability directly impacts productivity, customer satisfaction, and long-term profitability. As vehicles remain on the road longer and systems grow more complex, dealerships can no longer rely on outdated training models to meet service demand.
Express service lanes, once considered a convenience offering, have become a strategic gateway to customer retention. To capitalize on this opportunity, dealerships must invest in structured training programs, clearly defined career paths, and operational discipline that allows technicians to work efficiently and confidently. Organizations that prioritize continuous development not only improve throughput and service quality, but also reduce turnover and strengthen their competitive position in an increasingly crowded service market.
Outcome / Impact
The article supported MSX International’s broader fixed operations and training initiatives by reinforcing executive credibility, aligning industry messaging with long-term service strategy, and positioning continuous training as a business imperative rather than a cost center.
Cybersecurity, Made in Michigan | Ghostwritten Article
Weber Shandwick for the Michigan Economic Development Corporation (MEDC)
Context
While at Weber Shandwick, I ghostwrote a thought leadership article on behalf of the Michigan Economic Development Corporation (MEDC) focused on Michigan’s growing cybersecurity ecosystem. The piece was developed to support economic development efforts by positioning the state as a credible, innovation-driven hub for cybersecurity talent, research, and investment.
My Role
Worked in close collaboration with agency leadership and client stakeholders to develop the narrative, synthesize technical and economic data, and ghostwrite executive-level content tailored for policymakers, industry leaders, and prospective business partners.
Excerpt
As cyber threats grow more sophisticated and pervasive, cybersecurity has become not only a technology issue, but an economic and national security imperative. Michigan’s cybersecurity ecosystem—rooted in advanced manufacturing, mobility, defense, and research institutions—offers a unique convergence of technical expertise and real-world application.
By leveraging its legacy strengths in engineering and systems integration, Michigan is positioning itself at the forefront of next-generation cybersecurity innovation. This cross-sector approach enables collaboration between public institutions, private industry, and academia, creating an environment where cybersecurity solutions are developed, tested, and scaled to meet real-world challenges.
Outcome / Impact
The article supported MEDC’s broader communications strategy to attract investment, talent, and partnerships, reinforcing executive messaging around innovation, resilience, and economic competitiveness in a highly complex and regulated domain.
